SumUp
2020 - 2022
Brand design and Strategy, Marketing Design, Leadership
I joined SumUp in January 2020, where I worked in a cross-functional team as a brand, marketing and growth designer. I was responsible for designing the creative strategy for the growth of SumUp within the European core markets. I helped to refresh the brand, and ensure consistency across all channels (online marketing, website, social media, CRM, internal comms etc.). I later became the main POC for everything related to online marketing, where I ran creative brainstorming sessions, conceptually ideated and developed multiple full fledged campaigns.
The go-to-gal for design processes
My line manager was one of the most organised and structured people I’ve ever had the chance of working with. She taught me a lot about how to set up an informative and ‘how did I live without this before’ confluence page. Together we set up the marketing design system, geeking out on figma’s smart and intuitive capabilities - little did I know at the time, this would put me in good stead for my next job (where I built the design system from scratch, incorporating the various micro identities of the brand).
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