Studio AWOL
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2023
Branding, product design
AWOL is all about embracing mindfulness, softness and creativity to break free from the constraints of corporate culture. Guided by the principles of Bai lan and Soft Life, AWOL's mission is to inspire others to adopt a more mindful and creative lifestyle.
My personal journey of overcoming burnout has led me to rediscover her passion for creativity and create a sanctuary to connect with her inner self, find peace, and purpose outside of her work life.
AWOL's journey is ever-evolving and the brand's products reflect that journey with soft, organic shapes and muted colour palettes that represent the brand's dedication to simplicity and authenticity.
Absent without leave | A way of life
The product line
At the heart of AWOL's philosophy is a commitment to a more laid-back approach to life, one that prioritizes self-care, creativity, and a connection to the natural world. By embracing the Soft Life movement and focusing on sustainable production methods, AWOL is creating a community of like-minded individuals who value creativity, mindfulness, and a more relaxed way of living.
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