During this freelance project, I was brought in to support the product and marketing team with their internal relationship between brand and product. I designed and rolled out a brand strategy to make their product their key brand asset. I redesigned their website and Academy pages to be in line with their newly developed brand. I created all marketing material and collateral to support their academy's launch (including strategy, design, motion design and copy). We saw a 20% increase in brand awareness and a 17% uplift in their community.